Senior Product & Brand CopywriterAvailable for projects
So, your brand needs to tell a story.
Every customer wants to be the hero of their own story. Your brand gets to be the sidekick, the one who hands over the remote and knows when to let the other one speak.
That's the job. Words that work, and know where to pause.
Selected work
5 projects
Results
From the work above
- 5.4M
ThruPlays on one testimonial film, with 897 in-app conversions. The account's #1 asset.
- 20M+
Views on two AI film scripts I wrote and worked closely on. Both still run today.
- 7M+
Of the account's 12.8M ThruPlays came from my influencer films, a fraction of its 3,539 ads.
- 257
Purchases from a single film. I wrote it, shot it and conducted the interview myself.
- 50%+
Of Fabricspa's new customers and app downloads that year came from the campaign. Running every year since 2022.
- Bronze
Pepper Awards 2023, Print & Design, for the Fabricspa campaign.
About
I'm the Alfred to your Batman, the Dwight to your Michael Scott.
My work includes
- Social, digital & performance copy
- Product & UX writing
- Landing pages, websites & app experiences
- Scripts, films & launch campaigns
- Content strategy and creative direction
- Brand voice, messaging & positioning
- Campaign concepts and big & medium-sized ideas
I am interested in working more with fintech, consumer tech, D2C, lifestyle, food, travel and culture-led brands.
- Brand voice
- Campaign copy
- UX writing
- Long-form
- Tone of voice
- Naming
- Decks
- Manifestos
Let's make something worth writing about.
I take on a small number of projects at a time. If you're building something with real ambition and need language to match, I'd like to write about it.